Search engine optimization (SEO) is a set of rules for optimizing your website for search engine and
improves your search engine rankings. It is also a great way to increase the quality of your website
making it user-friendly, faster and easier to navigate. SEO can also be considered as a framework
the whole process has the number of rules (or guidelines) and a set of controls.
Why is SEO important?
The majority of search engines users are more likely
to click on one of the top suggestions in the result
pages. To seize advantage of this and gain more visitors to your web site or customers to your
product sell, your websites needs to appear in one of the top positions.
SEO helps to have your website presence in the top
positions for the Google keywords the user is
searching for, thus increases the web site’s trust.
It is key for the smooth management of a big
website. The direct benefit is it increases in search engine
traffic and common framework (checklists) to use before publishing content on the site.
It can turn you on the top page for competition, if
two websites are selling at the same thing, the
search engine optimized website will more likely to have more customers and improve sales.
The digital space is a constantly evolving one and needs a keen eye that can pick what
is necessary and leave the rest.
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